Let the person who has a story to tell present first

While having a product conversation with customers, let the person who is presenting the storyboard or the prototype start the conversation, irrespective of the formal hierarchy of the team or the seniority of the person who is presenting. There is no need for the leader of the team to take the first ten minutes to set the stage. It is of little use. Setting the stage for the conversation, if absolutely required, can be done via email when the work session is set up. This is where a dedicated product manager who manages the customer relationship can play a very important role. This person’s work, done before the work session, will set the stage for a productive product conversation.