The best way to gather feedback during any product design process is to have a conversation with customers and individual users, by showing them a prototype that represents your idea and your aspiration for your product. Instead of following a script, pick a topic for the session and develop a point of view that you would like to validate in the session.
Once you have a defined product story based on your point of view of the problem and have a prototype that shows how you will solve the problem, it is time to learn. You can learn from thought leaders who know the problem space and users who experience the problem in their daily life. Conversation with people are a much better way to learn compared to learning from books, surveys, focus groups and blogs. That’s right. The best way to learn is via a verbal informal exchange of ideas between you and your product stakeholders. No formalities. No one-way mirrors. No professional interviewers. No sterile meetings.
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