We identified four types of engagements to gather product feedback. You can choose the one that best fits your budget, time, skill and product development phase. The types of engagements are
- Asynchronous Engagement
- Unstructured Engagement
- Structured Engagement
- Cumulative Engagement
Let us look at the Cumulative Engagement type
Cumulative Engagement
Duration: Multiple sessions every 2-4 weeks, each one lasting from 1 to 3 hours.
Cumulative engagement, is about establishing an ongoing relationship with a person or organization in order to get continuous feedback. This is a formal relationship to get consistent and evolving feedback from them. You do this with customers or prospects who might be interested in potentially adopting or buying your product. You can also have such a relationship with thought leaders who can commit to engage periodically and review a prototype every time there is a new one.
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