Product managers and product designers need to balance the time they spend designing the product and the time they spend having conversations with customer. After every customer conversation session, product managers will need time to digest the inputs, come up with ideas and incorporate them in the prototype.
Start with one or two customer conversation sessions per week. This should result in at least one iteration of the prototype once a week.
Once in every 4-6 weeks, plan to have a full week or workshops with multiple customers. Call this the customer conversation week. The advantage of this approach is that you will be able to validate an idea with multiple customers within a few days and take important decisions. The disadvantage is that product managers and designers will have less time to incorporate feedback into the prototype. So you may end up talking about certain ideas rather than showing them in the form of a prototype.
Start with one or two customer conversation sessions per week. This should result in at least one iteration of the prototype once a week.
Once in every 4-6 weeks, plan to have a full week or workshops with multiple customers. Call this the customer conversation week. The advantage of this approach is that you will be able to validate an idea with multiple customers within a few days and take important decisions. The disadvantage is that product managers and designers will have less time to incorporate feedback into the prototype. So you may end up talking about certain ideas rather than showing them in the form of a prototype.
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